The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the proposed project or pursuit.
Some typical dimensions of a market analysis or feasibility study:
Programmatic Analysis
Schematic Site Plan + Zoning Analysis
Competitive analysis
LEED Consulting
Market size (current and future)
Market growth rate
Market profitability
Industry cost structure
Market trends
Key success factors
